you use
you lose
YouUseYouLoseSG is a ground-up social media campaign led by 12 students from Ngee Ann Polytechnic in collaboration with the Central Narcotics Bureau to unite youths of Singapore in the fight against drugs.
This campaign was nominated for The Crowbar Awards 2021's social category.
VIEW COLLATERALS
Creative Strategy and Production Team
Spacebar digital
We named our agency Spacebar Digital where we envisioned ourselves
as the gap between you and your next successful campaign.
These were my conceptualisation of our logo:
Initial visualisation V1
Initial visualisation V2
Finalised logo
Story Teasers
Before the campaign kicked off on Instagram, we posted teasers of upcoming
activations on our IG story to be saved into their respective highlights.
Virtual interviews with inspiring profiles - Matthew Poh and Ramli Abdullah were conducted to show that drug addiction has serious repercussions and can drastically impact youths lives.
Ramli Abdullah video interview
Matthew Poh video interview
Matthew Poh story ad
Matthew Poh paid Instagram ad
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A comic narrative-based series about Nathaniel trying to lead a drug-free lifestyle.
Chapter 1
Chapter 2
Chapter 3
Chapter 4
IPledgeIWin is an online pledge on our microsite to show conviction and support for a drug-free lifestyle.
A giveaway was rolled out on social media to incentivise further pledging.
Microsite visualisation for desktop
Microsite visualisation for mobile
Instagram giveaway winner announcement post
Instagram giveaway story reminder V2
One Life One Fight is an Instagram story's sticker-based user-generated content to show support in the battle against drug consumption.
Animated infogra
phics
We wanted to create engaging and informative infographics to educate on the negative repercussions of drugs and suggest alternative ways to live a fulfilling life without using drugs.
Goodbye post
Throughout all the collaterals I have had the honour of designing for the YouUseYouLose campaign, this was my favourite and I am glad to have seen my growth and am feeling more comfortable with animating.
