PRODUCT CONTENT
My primary job scope revolves around digital collaterals.
As one of the fastest illustrator in the team, most new products' content
is conceptualised and executed by me. Designs incorporate the products'
target user demographics and the brand's story for the product.
I also took many of the photos used.
Another key component of my job is conceptualising, filming
and editing short-form and long-form videos.
Mobot Product Videos
EVENT CONTENT
I had the opportunity to cover the National Day Parade 2023 with Mobot.
Then there are events which Mobot integrated with sales promotion which require social media posts.
LIVESTREAMS
At least once a week, I will host livestreams on TikTok and Facebook.
My views and engagement are relatively high compared to many other corporate/retail livestreams.
Social media management
I was responsible for posting on all socials in my last 4~5 months.
The platforms include Instagram, Facebook, TikTok, YouTube and LinkedIn.
I was also handling the designing of the monthly EDMS. This built my event and
time awareness, media monitoring, copywriting, planning, and crisis management skills.
