Volvo Virtual launch

Due to the ongoing global pandemic, the landscape of marketing shifted drastically, brands can no longer fall back on highly-publicized live conferences to unveil their latest and greatest inventions. Yet, the train of innovation presses on.  It is primetime to take reign in the previously untapped world of virtual launch events.

To kick off Volvo Trucks Singapore’s launch of their brand new line of heavy-duty trucks (FM/FMX), a virtual product launch conference was produced. By playing into the strengths of pre-recorded video and supplementing its weaknesses by strategic means, a virtual event that was on par with any of its live counterparts was delivered. Highly informative yet engaging, the video production accomplished the goal of garnering excitement and anticipation for Volvo’s new products.

In a promise to never compromise on quality, we overcame the challenges of video production in a post-COVID media landscape to put out a product that meets and exceeds the standards of our previous work.

The conference debuted on Volvo Trucks Singapore’s FaceBook page to positive reception, garnering tens of thousands of views and exposing Volvo Trucks to a broader audience than ever before.