Bulgaria
Yogurt

A series of interview and participatory ethnographic profile videos featuring the Bulgaria Yogurt and how its users benefited from it were produced.

These videos sought to bring awareness to more locals about the authenticity and delicious nutritional factors of Meiji's bulgaria yogurt. There is also wish to evoke a sense of nostolgia within Japanese living in Singapore, allowing them to forge a connection to their roots. The production and set design took into consideration that Meiji wishes for this name brand to come across as posh and elegant.